The Commission communicates with the public mainly through the website, traditional forms of media and on social media. The website remains the gateway to knowledge about the Commission’s work and a repository of information for use by all, both within our borders and beyond. The media community remains one of the Commission’s key stakeholders as they are the most effective means of informing the public about the Commission’s activities. Social media is one of the fastest growing industries worldwide. The advent of social media is one of the most significant game changers in the realm of communications since the invention of the mobile phone.
When it comes to immediacy, news reporting, marketing, public relations and the art of doing business, social media is king. In the world as we know it, social media has rapidly evolved from a nicety into a necessity. For this reason the Commission is constantly developing its social media platforms in order to: raise awareness about its activities among all stakeholders including the media; to educate, inform and engage with the public; and to inspire dialogue around competition issues in South Africa and beyond.
Siyabulela Makunga is a dynamic corporate communications practitioner. Makunga holds a Bachelor’s Degree in Social Sciences (Communication) from the University of Fort Hare which he obtained in 2000. He is a Chartered Public Relations Practitioner who was accredited by the Public Relations Institute of Southern Africa (PRISA). Makunga has over 18 years’ working experience in the field of marketing and communications most of which has been in management positions.
Among a myriad of organisations he has worked for, Makunga worked for Amathole District Municipality, Kaizer Chiefs Football Club, Wits University, National Economic Development and Labour Council (NEDLAC), NERPO as well government departments of Land Affairs, Minerals and Energy and Correctional Services.
At the time of joining the Competition Commission, Makunga was working as a freelance Media and Communications Consultant largely servicing the public sector. His latest permanent job in the public service was at Amathole District Municipality where he worked as a Senior Manager: Communications and Customer Care. In this position, Makunga served for a period of five years as Institutional Spokesperson and a Divisional Head responsible for corporate communications, corporate branding, marketing, stakeholder relations, media relations and customer care among other work-streams.